Giving Mediocrity the Middle Finger

As the enemy of creativity, we let it fly every chance we get.

Rob McKinnie
Executive Creative Director +
 Art Director
  • X Min. Read
  • Oct 23, 2025
  • Advertising
    Branding + Design
    Film + Content
    Strategy
    Clients
    Students
    VGCA

In this racket, mediocrity is the enemy, and here at VGCA, we’ve made it our life’s work to flip it the bird every chance we get. There’s no room for “good enough” in our lexicon, no space for playing it safe, and definitely no patience for anything resembling a half-hearted attempt. We’re here to burn brighter, push harder, and make things that actually stick. Mediocrity? It can get lost, fall off a cliff, be ghosted, or left for dead on the side of the road for all we care. We’re chasing down great ideas, pushing them to their breaking points, and setting them loose with enough firepower to make even the most jaded cynic stand up and take notice.

The Art of Conceptual Thinking and Campaign Concepting

When we sit down to concept a campaign, we’re not fishing for something that’ll just get by. No, we’re digging into the muck, pulling ideas apart, and putting them back together in ways that defy logic and convention. We look for angles that challenge, that provoke, that make you stop and think. If it’s not making our skin prickle with excitement, we toss it out and start again. Campaign concepting at VGCA is about creating a narrative that hooks you in and doesn’t let go—stories with teeth and claws that scratch at the back of your mind long after you’ve turned away. 

Visual Content that Dares You to Look Away

Visual content is where we crank up the volume. We produce stuff that’s meant to be watched, rewatched, and then watched again. We don’t settle for pretty pictures and moving parts; we create content that grabs you by the collar and demands your attention. Killer visuals, intriguing compositions, and unexpected moments of entertainment are what drive our content strategy. We’re not here to be wallpaper. We’re here to make sure people are hooked, that they’re fully engaged, and that they walk away wanting more.

Design and Branding That Bleeds Character

Our designers are savages for detail. They’re the kind who’ll spend hours debating the perfect shade of red or the thickness of a line until it’s just right. We go full throttle into the nuances of identity, breathing life into a brand that’s not just recognizable but impossible to ignore. Our design work isn’t about slapping a logo on a page and calling it a day. No, we’re creating visual identities that are built to endure, crafted to stick, and designed to make the competition nervous. VGCA doesn’t dabble in safe aesthetics—we carve out brands with guts, brands with heart, and brands that know who they are.

Words with Bite: Headlines, Taglines, and Brand Voice

We wield words like weapons, and we take no prisoners. A good headline should knock you on your ass. A great tagline should linger in your head like an earworm. We’re here to write the kind of copy that punches through the noise, that tells you exactly who a brand is in just a handful of syllables. When it comes to developing a brand voice, we dig deep into the soul of a company, pulling out the raw elements that make it unique and amplifying them until they’re loud, clear, and unforgettable.

Living Our Brand: VGCA’s Own Attitude and Swagger

We don’t just preach this stuff—we live it. Our own branding, swag, gifts, and the voice we bring to VGCA itself are all proof that we practice what we preach. We’ve got our own gear that turns heads, our own style that stops people in their tracks, and our own voice that speaks with unapologetic conviction. When we hand you a piece of VGCA swag, you know it’s not just another corporate trinket. It’s a piece of the attitude, the ferocity, and the relentless spirit that we bring to everything we do.

Proof of Commitment

We refuse to compromise, and that commitment is evident in our own brand as much as in the work we do for clients. It’s our way of saying that we’re not here to half-ass it; we’re here to set the standard, to lead the way, and to prove, time and again, that great creative work is the only work worth doing. We’ll sweat, bleed, and throw a few elbows if that’s what it takes to show you that mediocrity doesn’t stand a chance around here.

Farewell to the Forgettable

So, mediocrity, if you’re out there listening, hear this loud and clear: you’ve got no place here. You can slink off into the shadows, fall off a cliff, or take a one-way ticket to nowhere, because we’re too busy chasing down greatness. We’re VGCA, and we’re here to keep raising the bar, to keep pushing creative limits, and to keep flipping the bird to anything less than extraordinary. And if that sounds like something you can get behind, well, you know where to find us.

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