Find A Way

The Gospel According to the Relentless VGCA mindset

Rob McKinnie
Executive Creative Director +
 Art Director
  • X Min. Read
  • Nov 24, 2025
  • VGCA
    Strategy
    Clients

In this twisted carnival we call advertising, there’s one thing experienced creatives hold sacred above all else: we Find A Way. We don’t settle for the first idea, we don’t even settle for the third. The pursuit of better ideas isn’t just a tagline for us—it’s a mandate. We’re here to cut big, ragged holes in the barbed wire fences of monotony and tear down the walls of the predictable. We’re not in this game to nod politely and move along; we’re here to dig, to challenge, and to find a way forward that nobody saw coming.

No Excuses, Only Solutions

When you work with us, you’re not just paying for ideas or pixel monkeys—you’re getting a team that lives and breathes your brand. We geek out on the little things, the quirky details that make your business tick, and the unique strengths that can crush the competition. We don’t see obstacles; we see detours and opportunities to find a better way. Excuses are for people content with mediocrity. We’re not those people. Uncovering the unique details and hidden insider notes about a brand is part of the creative process. Then, taking those tasty nuggets and wrapping them in a blanket of conceptual ideation is where the fun begins. We’re the ones who thrive on the chase, who laugh in the face of roadblocks, and who’ll drag the creative process kicking and screaming through the mud if that’s what it takes.

What It Means for the Client

What does this really mean for you, the client? It means you’re not getting some half-baked concept we cooked up over coffee. And you’re not going to get some quickly spit-out soft idea from an AI bot. No, we’ll take that initial spark and beat it to hell until it comes back strong, dangerous, and ready to do the job right. When we sit in a room and play air hockey with idea pucks, that human element called experience is what makes the difference. This isn’t about settling for “good enough”—it’s about pushing ourselves to the edge of the creative abyss until we pull out something that feels vital, something that screams to be seen. We’ll crawl through the muck and get into the trenches if that’s what it takes to get there. You’re hiring an agency that won’t stop, won’t blink, and certainly won’t apologize for raising the bar until it’s damn near out of reach.

A Team Effort, No Exceptions

This isn’t a solo act. Finding A Way is a team effort, and that team includes you, the client. We’re here to work together, to wrestle with ideas, to question assumptions, and to challenge each other. We don’t believe in cookie-cutter solutions or taking the easy road. We believe in the gritty, messy, collaborative chaos that births something real and worthwhile. So, buckle up. When we take on your brand, we’re all in—obsessing, dissecting, and brainstorming until we’re hoarse. We’re not satisfied until we’ve transformed your brand into something unforgettable, something with a point of view, something with grit and guts. And something with an emotional connection that's hard to deny.

Finding A Way Every Time

At the end of the day, we’re driven by a relentless passion for developing conceptual creative solutions. We can’t turn off the idea faucet even if we tried. We’re constantly thinking, poking, prodding, and pushing until we get to the idea that resonates with raw, undeniable truth. There are no dead ends, only paths yet untraveled. We’re the agency that will Find A Way, that will chase down solutions with all the rabid energy of a mad dog, and that will come back with something that’ll knock your socks off.

So if you’re ready to go to the edge, if you’re prepared to challenge the status quo, then let’s get to work. We’re here to push boundaries, break molds, and make damn sure your brand doesn’t just find its way—it leads the way.

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