Tabasco isn’t just a hot sauce—it’s a global icon. 150 years on the shelf, repping in 170 countries, and still swinging. Our visual partner Erik Kiel has been riding shotgun with McIlhenny Company for years, building a beast of an image library that keeps Tabasco’s fire burning worldwide. For the Chipotle brand, we packed our gear and headed to central Mexico, where the story really lives—in the dirt, in the hands of the people working the fields, in a process that stands apart from the classic red bottle. Tabasco wanted authenticity, and we gave them raw truth. Faces, places, and the grind it takes to make it happen. The final piece isn’t just about a product—it’s about 150 years of heat, history, and hard work bottled up in every drop.