Team I Hate Cancer

Branding/FILM/Content/advertising

They’re a cancer-hating wrecking crew dedicated to raising money and awareness for cancer-fighting causes. Instantly we knew this was a perfect match to do something special. Starting with a complete rebranding, it was essential to design a logo with a color palette that would make this dedicated cycling team standout while cruising down turnpikes in Philly, through fields in upper PA, and into small towns across the state. It was also just as important that people knew they weren’t just any team but a wrecking crew always looking for new members to wave their flag. Being a part of the team has been a blast, and we look forward to delivering future work that grows their base and expands their message.