Flatwater Foundation
Advertising / Content / design
The mission of the Flatwater Foundation is: To provide families coping with a cancer diagnosis access to mental health therapy and family support. The FWF falls close to our hearts, so providing creative direction, campaign work, and fundraising support have always been keystones to supporting their cause and extending their message.
After years of creative support and promoting its primary fundraising event Dam That Cancer, It was time for the brand to step up its game. Starting with a brand refresh it was important to build a look that reflects the calm, confidence, and strength the foundation provides for those in need. A mission statement was established next. After producing a custom fundraising campaign featuring Trey Hardee, Olympic Decathlon Silver Medalist, it was time to step up their game again.
The “Flatwater Challenge” was introduced, and their message started spreading across continents. From the Netherlands to Iceland and back home in the US around Lake Tahoe, FW paddlers were raising awareness and truckloads of donations. We can say with all our hearts, it's an honor and an adventure to be a part of the Flatwater family.
Click play to Experience the Flatwater Challenge: Iceland
